Is Television News Still A Good Way - 1219 Words

Is television news still a good way to obtain solid information? When it comes to television news, most people would agree that they believe they are receiving good, reliable information. However, the media that the public sees and hears today is a lot different from what was reported about eighty years ago, a time when Edward Murrow was covering World War II through the radio and sharing unbiased news around the country. His honest reporting allowed him to gain the trust of the audience and helped shape a path on how news should be reported. Nearly eighty years after Edward Murrow’s unbiased reports, an analysis using â€Å"The Elements of Journalism† was applied on K-ABC 11 o clock late night news. After three nights of thoroughly studying K-ABC news, the data that was collected is far from what people may actually realize. Even though viewers may feel that by watching a well-known network, like K-ABC, for their daily news is legitimate and truthful, the elements tha t Bill Kovach and Tom Rosenstiel share in â€Å"The Elements of Journalism† are almost completely absent. There is a filter amongst each television network that is shielding the public from need to know news; during the three nights there was about five minutes of news coverage that is considered need to know information. The remainder twenty-five to thirty minutes of the program was then divided into other subcategories: an average of five minutes on sport news, an average of eleven and a half minutes dedicated toShow MoreRelatedThe Evolution Of Mass Media786 Words   |  4 Pages The Evolution of Mass Media The mass media are critical players in the American political system. 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Without TV and its many advantages where would the world be at this very moment, certainlyRead MorePositive Influences of Television Essay1482 Words   |  6 Pagesonly as an opportunity to lecture on ‘having better things to do’ and ‘all the crap that’s on television’ (Campbell). Though not all television is good for teenagers, there is still a great deal of television aimed at teenagers that understand them without wrongly influencing them. The main concern should be whether, in the long run, television is beneficial or damaging to the overall perso n. Television comes with its negatives, bad influences from some shows and just outright stupidity from othersRead MoreMass Media And Its Impact On Society935 Words   |  4 PagesMass media has evolved tremendously in the last century and even the last few years it has changed. Each type of mass media however functions differently in society. For example, one mass media platform is newspapers. 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Filmmakers, writers, and producers for both cinema and television make it their career to create works that tell a compelling story. On occasion, American Society will be reflected in these works, which raises the question: do the works influence societyRead MoreRace, Culture, And Diversity Essay1572 Words   |  7 PagesRace, culture, and diversity are what most people want to see when they watch television. Some people want to see more of their race on television and not just caucasian people. They want to see more culture and color on television. America is getting more diverse each year. The first African American television show, Amos ‘n Andy, was created in 1952 and showed all manners of black life in Harlem; however, it was based solely on racist stereotypes which are now considered harmful (Vanderwerff2015)Read M oreTv Makes You Smarter Essay1430 Words   |  6 Pagessome level of television. Whether it is the news, sports, a movie or a reality show, it is a pastime that people look forward to and/or come to rely on in their daily routine. There are some programs that have a lot of violence and perhaps should be watched minimally or by an appropriately aged audience.   However, there are many other programs that do not have violence and actually educate us, working subconsciously, without us even knowing it. For this reason, watching television in moderation isRead MoreTelevision : An Important Aspect For People s Life1276 Words   |  6 Pageswatching t.v. making a person smarter? The television shows that people watch today are a primary form of entertainment for a majority of America, along with conveying information to viewers. For years now people have wanted dumb, simple tv, but as the culture began to develop more cognitively people want complex and intelligent television. I belie ve contemporary t.v. is an important aspect for people to gain knowledge and information about the world. It can be a way for a college students to become engaged

Conflict Resolution as a Key to a Successful Team Essay...

Conflict Resolution as a Key to a Successful Team Team conflict is difficult to avoid when two or more people are forced to make a unanimous decision on an issue. Numerous factors contribute to how people think, and when people dont think alike an aurguement is inevitable. Conflict can result in a negative experience if the team members are unable to resolve issues due to incompatible ideas, but can be turned into a positive experience by following a process designed to address and resolve each level of the dispute. The three key points that can be derived from Capozzolis article are (1) that conflict is inevitable when two or more people are working together; (2) that conflict can be either†¦show more content†¦The important issue, however, is not whether or not a conflict exists, but how it is handled once it is identified. Conflict can be detrimental to the team effort when it is not addressed quickly, but allowed to grow and widen the gap between those team members whose opinions differ from each other. This tension can lead to decreased productivity and low team spirits, which can negatively affect the entire organization. On the other hand, if conflict is identified and addressed by following a structured process and by involving everyone affected by the conflict, it can result in personal progress for all team members. Another benefit of this progress is the discovery of an actual solution to the initial problem is derived from the conflict. This type of successful resolution can strengthen a team and solidify unity among its members. The five steps involved in conflict resolution include the following: First, the specific cause of the dispute must be identified. Second, once the discussion is underway, it is important that each party get the opportunity to uninterruptedly argue its viewpoints. Then, after the source of the disagreement has been identified, it is important to allow each party to outline its planShow MoreRelated Conflict Resolution Essay614 Words   |  3 Pages Conflict Resolution nbsp;nbsp;nbsp;nbsp;nbsp;What does conflict resolution mean to me? Conflict resolution is when an impartial or neutral person puts a plan into action to resolve and settle issues within an organization or a team. In the business world today a great amount of focus is being placed on employees working as team unit to increase new ideas, distribute more job responsibilities among a larger group, and most important create a unified front and camaraderie. Along with advantagesRead MoreTeam Dynamics and Conflict Resolution Strategies1089 Words   |  5 PagesTeam Dynamics and Conflict Resolution Strategies University of Phoenix â€Æ' Success in many areas of our lives, be it family, education, business, or leisure, is dependent on successful teamwork. 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Strategic Management Social Media Marketing

Question: Discuss about the Strategic Management for Social Media Marketing. Answer: Introduction: The importance of a strategic plan, in the organizational success of a company cannot be overemphasized. Baptcare is a residential aged care organization of Australia, which though is highly recognized among the masses, yet in order to sustain itself in future, it must adopt effective strategies. The first strategy to be adopted by the organization is to offer a supportive environment to the consumers. The organization will be required to conduct a survey, and following the market survey, it will be able to discover and evaluate the effectiveness of additional services offered by the rival organizations. The organization can place greater emphasis on the introduction of activities related to spirituality and religious participation, and can even introduce additional health services within the organization. It should be remembered that the senior and the retired individuals will be in search of spiritual tranquility, and hence the organization should not only focus on offering physical health benefits to the elderly people, but also metal health benefits, such as yoga, meditation and regular counseling. The organization should also offer recreational activities so as to entertain the elderly people (Menon et al. 2015). It should be remembered that the main advantage of the above strategy is that it will help largely in product differentiation. While most of the residential care homes are focused on providing shelter and socioeconomic amenities to the consumers, the introduction of a supportive environment in itself can be a an effective way of drawing the attention of the consumers. The consumers, apart from the family members of the senior Australian people, will be drawn towards this unique facilities offered by the organization. This will help Baptcare gain competitive advantage over the rival organizations. However, a major con of this strategy is that it will lead to increasing expenditure. The introduction of yoga classes, appointment of yoga teachers, hiring of caregivers for offering spiritual guidance, construction of an old age home library and community halls will imply a huge investment on part of the organization (Hrebiniak 2013). Baptcare may introduce a variety of new amenities, meant for attracting the consumers, yet it will go unheard, unless effective promotional strategies are being adopted by the organization. Hence, the next strategy would be to adopt the effective marketing strategies for promoting the unique features of the service offered by Baptcare. First, Baptcare must have a separate marketing team, primarily focused on employing social media platforms, such as Facebook, Twitter, Instagram and YouTube, for highlighting how the organization helps the elderly people, in experiencing active, healthy ageing process (Tuten and Solomon 2014). The organization must also try to promote its service, via traditional media channels, as well such as health magazines of Australia, and newspapers. The organization should also use pamphlets ad flyers The main advantage of social media marketing strategy will be the fact that it is a convenient, cost effective method of reaching out to a wider mass of people. Further, in case of social media marketing tools such as Facebook and Google Analytics, it is easier to reach people of relevant demographics. Another advantage of promotional strategy is that it will help the organization in achieving wider recognition among the people, and gain new consumers as well. However, the con of this strategy is that in case the marketing strategy fails to be effective, it can easily harm the brand reputation of the organization, making the organization appear a less viable organization before the consumers (Evans 2012). Reference List: Evans, D., 2012.Social media marketing: An hour a day. John Wiley Sons. Hrebiniak, L.G., 2013.Making strategy work: Leading effective execution and change. FT Press. Menon, A., Bharadwaj, S.G., Adidam, P.T. and Edison, S.W., 2015. Effective Marketing Strategy-Making: Antecedents and Consequences. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 224-224). Springer International Publishing. Tuten, T.L. and Solomon, M.R., 2014.Social media marketing. Sage.